The competition within your industry to steer potential customers in the direction of your website is fierce. You need to consistently bring your best effort to the table each and every day you are in business. This article is for people wondering how do I rank my website. Here are several ways you can work to increase the amount of traffic your website receives on a regular basis.
Create Retargeting Advertisements on Facebook
Facebook is one of the most popular social media platforms that is currently active on the internet. There are approximately 1.71 billion users that access Facebook for personal and business use each day. Tapping into that market with retargeting advertisements works to bring your brand in front of a new market segment. Retargeting advertisements on Facebook is a fairly easy marketing practice to follow.
You start by installing a Facebook tracking pixel on your website that will capture the website traffic you currently receive. When those potential customers leave your site without taking further action, the retargeting advertisements reintroduce your brand to those customers when they go on Facebook. By keeping your brand fresh in their mind, they are more likely to revisit your website after leaving Facebook.
Enable Email Signups on Facebook
Facebook is a viable option to engage in marketing practices that target new market segments within your industry. It works to increase your brand awareness and allows you to interact with your customers in a casual, friendly format. Adding an email signup form to your Facebook page gives you the opportunity to capture the email addresses of that audience.
By capturing their email address, you can engage in marketing practices that targets your potential customers on their mobile devices. They can immediately respond to your advertisements by going their Facebook app or bookmarking your advertisement for interaction at a later date.
Create Twitter Retarget Advertisements
Twitter is a viable social media platform that holds tremendous potential for your marketing practices. Retarget advertisements work in a similar fashion to the same type of advertisement on Facebook. It gives you the opportunity to keep your brand image fresh in the minds of potential customers who visit your website and then leave without taking further action with your company.
You install a Twitter tracking pixel on your website to capture the traffic that your website receives on a consistent basis. When those visitors engage in Twitter activity at a later point, they see advertisements refreshing their memory in regards to your brand and the benefits you provide. The advertisement prompts the consumer to revisit your website to take a second look at what you have to offer.
Create Twitter Cards
Twitter continues to increase in popularity with consumers and businesses alike. As that popularity grows, you will have more opportunities to engage in social media marketing practices to attract the attention of your target market audience. The introduction of Twitter cards is one viable avenue you have to drive more traffic towards your website. A Twitter card works as an electronic business card and goes before an audience that you define when creating the card.
Each card is a larger version of a standard tweet in that it allows you to include a call-to-action button alongside eye-catching images to create a visual presentation that motivates your target audience to take action with your company. The action your audience takes does not require them to leave Twitter, which makes the call-to-action more convenient. One course of action you can encourage is to visit your website where they can learn more about your product or service and the benefits that you provide.
Create Captivating Advertisement Headlines
As potential customers are scanning their social media news feeds, they take a quick glance at a headline and make a split second decision as to whether or not the advertisement is worth further effort on their part. The same premise holds true for pay-per-click advertisements that you may include in your marketing practices as well.
It reaches a point where the headlines you create are as vital as the content you include in the body of the advertisement. You may have a great promotional message in each digital advertisement that you create. However, if that headline fails to convert potential customers in loyal clients who visit your website, your advertising campaign will fail. Write headlines that make your marketing audience feel as if they are missing out on something by not visiting your website.
A potential customer who visits your website needs a reason to stay. You need to provide an incentive that adds value to the experience they have with your company while on your website. An email signup option is a great way to offer an incentive that your target market audience will look forward to receiving.
By offering an email signup option on your website, you capture the email addresses of your website visitors. You can use this information throughout additional marketing practices, such as sending out a newsletter, providing product or service coupons or giving customers a free incentive periodically as a simple way to say ‘thank you’ to your audience.
Manage a Website Blog
One of the greatest ways to increase the amount of traffic your website receives is to manage a blog on that website. Doing so gives you the opportunity to showcase the level of knowledge you have on the product or service you offer and the industry that you serve. You can offer suggestions on how customers can resolve an issue using your product or service. Take customers behind-the-scenes of your business operations by creating a blog post that highlights your process of bringing a new product to life.
Maintaining a blog on your website gives you the chance to publish consistent content to your social media channels as well. You can post the first part of a new blog post on your social media platforms and direct readers to your website so they can finish reading your content. The content in your blog post brings them to your website. The value they find once they arrive on your site will give them a reason to stay.
There are specific keywords that your target market audience uses when engaging in online searches through search engines like Bing or Google. You need to focus on including these keywords in your blog and website content to direct your industry traffic through your website as frequently as possible. Each time you write a blog post that contains one or more of those relevant keywords, it attracts the attention of the search engines.
As the search engines send out scan robots to review the new content, those robots return the information they find. That information determines the ranking position your website receives in the search engine results pages that potential customers see when searching for specific information. Most consumers will only search the first few pages of search results before selecting a website for further review. Having a high ranking in the search results pages increase the traffic that your website will receive.
Engage in Blog Syndication
Maintaining a blog on your website and promoting that content increase the level of traffic that your website sees on a consistent basis. When you step outside of your own publishing platform and look for opportunities to publish blog content on another relevant company blog, you have the chance to expose your brand to a new market audience. The audience may include potential customers who may otherwise not have the opportunity to come in contact with your company.
Blog syndication takes place when you work with another industry relevant blog that is not a direct competitor of yours to share blog articles. You create a blog for the secondary website with content links directing readers back to your website for more information. Likewise, the secondary website creates a blog post that you publish on your website. It gives them the opportunity to reach a new target audience and paves the way for a positive business collaboration with your company.
Host a Podcast Show
As a podcast host, you have the opportunity to share your knowledge on topics of interest to your industry and your target market audience. You can invite industry influencers onto the show to share their insights on business practices. Then post an in-depth interview on your website providing additional information that your guest did not share during the podcast show.
Use your social media platforms to promote your podcast shows as a way to increase the size of your listening audience. Each show gives you the chance to showcase the industry knowledge you have, which works to make you an authoritative figure in the eyes of consumers. They will start using your website as a source of reference when a problem arises down the road.
The key to increasing the website traffic you receive is consistency. Give potential customers a reason to visit your website. Once they are there, give them a reason to stay. That reason will keep them coming back time and time again as you work to convert them into a loyal customer.